On 26 November 2020, PT Sasa Inti was selected to be the best seasoning brands chosen at the Marketeers Youth Choice Brands of The Year 2020 award, of which 80 brands were selected across 26 different industries.
The Marketeers Youth Choice Brands of The Year 2020 is an award that is given to brands based on Gen Z's selection. This award was based on online surveys that were done through Marketeers from early October until mid-November 2020. The results were gathered from 1300 Gen Z Indonesians of an age range of 18-25 years old. A majority of the respondents were active students in Indonesia’s higher education systems.
The award event was done online through Marketeers XFest 2020 that was held on 25-26 November 2020. This cool, inspiring, and progressive event had 30 sessions, 50 speakers, and was attended by more than 3000 Gen Z-ers.
The CEO of MarkPlus, Inc. & Editor in Chief of Marketeers, Iwan Setiawan, hopes that his event will become a medium for the younger generation to voice and choose the brands that they seem fit to use and recommend to their friends.